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December 5, 2011
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June 1, 2011
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May 3, 2011
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April 27, 2011
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April 14, 2011
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April 6, 2011
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March 16, 2011
Green Media Toolshed Training
Communications is an essential part of what we do as a community. Environmentalists need to think proactively about strategy, message, distribution of messages and reactions to outreach. How do we set up our organizations to communicate effectively? How do we build the budgets, collect the tools, and raise the funds needed for communications and communications tools?
Many of us do not have communications training nor do we have the resources to spend on expensive conferences and training consultants. We are busy monitoring policy, working in the field, organizing our membership, fundraising, and keeping our groups afloat.
We have collected and developed a bank of valuable tip sheets, reference guides, planning tools, and templates that will help you improve your communications skills. These resources are available to you at no cost. We hope they will help you in your work and in the development of your communications strategy. We also hope that access to these kinds of resources will help your organization face its challenges whether they might be thinking about communications before a crisis occurs or training your experts to be good spokespeople.
We also encourage you to check out the training opportunities listed in the column to the right. Some are free and some have a charge, but we feel they’re worth exploring.
Nonprofit Marketing Guide.com posted an article called 7 Tips for Email Subject Lines. This document provides some great strategies to create enticing subject lines for distributions, newsletters and other email communications.
Kivi Leroux Miller posted a very thorough glossary of online marketing terms in her blog www.nonprofitmarketingguide.com. She explains a number of buzz words such as analytics, microsites, permalinks and search engine optimization with very basic descriptions.
Technotip.org released a great article with over 60 ways to increase your Twitter followers. The author points out that, while it's important to have a large number of followers, it is important to focus on having quality followers who will engage in active conversation and retweet your posts.
Beth Kanter from TechSoup.org has published an extensive guide to using Flickr.com. This guide provides examples of different scenerios where organizations can use Flickr to upload, share, organize and find photos.
Beth Kanter from TechSoup.org has published an extensive guide to using Flickr.com. This guide provides examples of different scenerios where organizations can use Flickr to upload, share, organize and find photos.
Vertical Response is an e-mail marketing service you can use to send newsletters and other mass e-mail marketing.
On December 1, I attended the Online to Offline Webinar hosted by KaBOOM! and AmeriCorps Alums. This free hour-long session was really informative about ways nonprofits can use social media and web resources to drive community action.