Communications is an essential part of what we do as a community. Environmentalists need to think proactively about strategy, message, distribution of messages and reactions to outreach. How do we set up our organizations to communicate effectively? How do we build the budgets, collect the tools, and raise the funds needed for communications and communications tools?
Many of us do not have communications training nor do we have the resources to spend on expensive conferences and training consultants. We are busy monitoring policy, working in the field, organizing our membership, fundraising, and keeping our groups afloat.
We have collected and developed a bank of valuable tip sheets, reference guides, planning tools, and templates that will help you improve your communications skills. These resources are available to you at no cost. We hope they will help you in your work and in the development of your communications strategy. We also hope that access to these kinds of resources will help your organization face its challenges whether they might be thinking about communications before a crisis occurs or training your experts to be good spokespeople.
We also encourage you to check out the training opportunities listed in the column to the right. Some are free and some have a charge, but we feel they’re worth exploring.
Newscast is offering up ten tips from their experience producing hundreds of web-based videos for their cleints. This tip sheet explains the "key qualities embodied in the most successful video projects" which they call immutable laws.
When you land an interview with a reporter, you want to be sure you're prepared and can handle the heat. You also want to be sure you do the appropriate follow up for your internal records, for building the relationship with the reporter, and for helping your interview get more play.
Kim Komando, a tech blogger for USA Today and popular talk radio host specializing in technology and the internet, wrote a column offering five tips to increase your website's searchablility. In the column, she explains search engine optimization (SEO) and ways to help make your site appear not only in more searches but also higher on the search results page.
Should fast beat perfect in your marketing plan? Should you hand over the social media strategy to your interns? If you're not sure - or feel like you’d better find out - learn about the 5 most common social media marketing mistakes from Mike Proulx.
If you’re looking to increase your chances to publishing an Op Ed, we have a new resource for you in the training center.
In August, 2010, Convio held a complementary series, "Social Media for Nonprofits: 3 Wednesdays, 3 Webinars to acquire more donors online."
Inclusive with the webinars were tip sheets outlining best practices for nonprofits with Twitter, Facebook, Blogs, and YouTube.
In August, 2010, Convio held a complementary series, "Social Media for Nonprofits: 3 Wednesdays, 3 Webinars to acquire more donors online."
Inclusive with the webinars were tip sheets outlining best practices for nonprofits with Twitter, Facebook, Blogs, and YouTube.