In July 2008 in the United States, approximately 91 million viewers looked at nearly 5 billion videos on YouTube.

This looked pretty interesting.

This company called COTWEET ( twitter tool for companies) offered beta users access to its services. (I currently use www.Hootsuite.com) . While that is not impressive, Cotweet also offered users the opportunity to join a “cohort”. (See below).

Vocus discusses how embedding video in press releases on your press room can give your news an edge.

Here is another great resource for the desk. It is smart and free!

Cause Communication’s newest book, entitled Communications Toolkit—a guide to navigating communications for the nonprofit world can help nonprofit newbies, veterans, and anyone in between find the resources they need to wage more effective communications campaigns.

Based off of national qualitative and quantitative audits of what nonprofits need in the area of communications, the book offers an overview of all the possible tools used to develop smart communications.

This comprehensive guide offers practical information in virtually every area of communications—from how to develop and budget a communications plan to what tools you need to help raise awareness and funds.

The book was made possible by support from The Annenberg Foundation, The California Endowment, The James Irvine Foundation and The Marguerite Casey Foundation.

Make sure you order your free copy and let us now what you think.

This should be an interesting webinar. Sarah and Michael were very involved and have the inside data and analysis of the way the money flowed during the Tsunami relief effort.

The Internet accounted for over $350 million in tsunami relief contributions. Join this online Webinar to hear about the lessons learned from this surge of online gifts, and how your organization can make
the most of important breaking news events.

I have heard Michael talk about the responses they could "see" in the data at GetActive. It is really a compelling story about getting ready for advocacy in the age of connectivity.

The SPIN folks have published a useful collection of tools and guides to help in planning and organizing a communications plans. Holly Minch (on the GMT Board) continues to do great work and contribute to the field of advocacy communications like few other groups.

The creation and adoption of a strategic communications plan represents a significant step for any organization. For many organizations, the adoption of such a plan represents a cultural shift toward communications and a clear recognition that all the organization’s efforts have a communications element. Public education, grassroots organizing, research, public advocacy, direct service and even fundraising are all, at their core, communications tasks vital to the health and success of a nonprofit organization.

At the SPIN Project we firmly believe that a strategic communications plan has the power to transform an organization: both in terms of your credibility and status in your community, and in terms of the way you work together as a team to achieve your mission and vision for your community.