Today I heard April Harrington speak on behalf of the Oklahoma Food Coop (OFC). She is currently a producer for the OFC as well as their treasurer. During the question and answer session she was asked how the internet impacts the OFC.

Nonprofits are always trying to figure out the science behind getting potential donors to become donors. Two ways to achieve this is to make the transaction as simple as possible and have a major event be the focus of your campaign. The people that organized donations for Haiti did an outstanding job.

Dan Santow blogs about grammar and style. I am a regular reader of the blog and find his tips and hints very helpful. And I felt that this week’s, his post is useful for all GMT users.

GMT is now following 85 Twitter accounts operated by organizations that are members of GMT. Reading your tweets is an opportunity for use to see what you are up. I have noticed that a lot of people are posting links to news articles, press releases or other websites. Coupling strong headlines and links in your tweets is a great way to get your message out.

Email marketing is a great way to get your message out. It’s simple and does not require a lot of computer knowledge. But an email marketing campaign is limited in reach by the number of email addresses on your email address list.

There is tons of information available online and a large portion of that information is free for anyone that wants it. Sometimes the internet seems paradoxical. Experts have this knowledge, which very few people have and they give it away for free instead of trying to make a profit.

Here at GMT we're seeing a trend among our current members and groups we're talking to about potential membership.  Everyone is facing financial difficulties, that's no surprise.  But what we're hearing is that the first cuts to be made are to the communications program -- whether it's a team of people or one person or a handful of services used by the organization.  And once tho

I think Facebook fan pages are an excellent way to market your organization. The magic of Facebook is that you are setting up a place for people to go to find out more about you.

So do you constantly hear people talking about social media?

As an organization you have something to offer the world. Incorporating social media has its costs but overall the investment should pay off for your organization. More than likely, your goal for social media is enhancing your message, enhancing your brand name or extending your reach. You should be using social media to sell what you normally sell. This is just a new way to do it.