When you land an interview with a reporter, you want to be sure you're prepared and can handle the heat.  You also want to be sure you do the appropriate follow up for your internal records, for building the relationship with the reporter, and for helping your interview get more play.

When you land an interview with a reporter, you want to be sure you're prepared and can handle the heat.  You also want to be sure you do the appropriate follow up for your internal records, for building the relationship with the reporter, and for helping your interview get more play.

Be Prepared Lewis Caroll said, "If you don't know where you are going, every road leads you there." Truer words couldn't have been spoken when it comes to media interviews.