If you’re looking to increase your chances to publishing an Op Ed, we have a new resource for you in the training center.
For members who are on the PCDC list serve (Progressive Communicators of Washington, D.C.), you may have seen this tipsheet in early July, 2010.
The letters section of newspapers and magazines is one of the most-read sections of the publications. The high readership offers you and your organization a cost-effective solution to spread your message and to reach your target audiences.
1. Outlet Policies
When your cause fails to find a supporting voice from your paper‘s editorial page, or if the editors have taken to denouncing your cause, establishing your message and explaining the worthiness of your mission can be done by getting an Op-Ed published. A direct way to combat the message when your side of the story fails to be told is by defending your cause in an Op-Ed.