When thinking about your organization's communications plan and messaging you may immediately think about promotional brochures and press releases. However, communications goes beyond just press releases, brochures, and web content. The way that your organization represents themselves visually is a highly important aspect of your communications efforts. Front and center in this discussion is your organization’s logo. Think of how easy it is for you to identify a brand simply by their logo; that is it is a crucial point to consider in your communications work. An organization's logo is everywhere from promotional material to email footers. It is a highly visible and important aspect to an organization's messaging.

Julia Reich, a graphic designer, has posted two great pieces on “Kivi’s Nonprofit Communications Blog” addressing logo effectiveness and current logo trends. Her posts address crucial elements that make a logo memorable and effective and how the internet has changed the way that logos need to be designed.