Clear and Concise Messaging for Nonprofit Organizations
Nancy Schwartz’s webinar on brand messaging highlighted the shortcomings exhibited by many nonprofit organizations and employees in terms of conveying their messages, eliciting assistance from new supporters, and ensuring the continued assistance of established supporters. A critical aspect of working in the nonprofit sector is maintaining the ability to effectively communicate with the public and engage potential donors, and this webinar could serve as an integral element of a nonprofit organization’s blueprint. Schwartz is a well renowned expert in the fields of marketing and internet strategy, and has been working in these fields for more than two decades. Schwartz’s clients are primarily small to mid-sized organizations, and these organizations often emphasize wide-ranging national issues, such as the environment, health, and education.
During the course of the webinar, Schwartz thoroughly reviewed two key messaging concepts: the “differentiator” and the “positioning statement.” The “differentiator” refers to the element of the sales pitch that sets the presenter apart from other nonprofit organizations. According to Schwartz, it is essential that nonprofit organizations have “differentiators” because people will be more likely to support an organization that presents itself as unique. The “positioning statement” is a clear, concise statement that effectively summarizes the mission of the organization. This statement is valuable to any nonprofit organization, as people are far more likely to support an organization if they understand why the organization exists in the first place. As the US economy remains entrenched in a prolonged recession, funds and donors for nonprofit organizations become more limited with each passing year. As such, it is essential that nonprofit organizations remain ahead of the curve in terms of the way in which they present themselves and market themselves to potential donors. The recommendations and teachings espoused by Nancy Schwartz during her webinar on brand messaging are key elements for the successful operation of nonprofit organizations during lean economic times.
To learn more about Schwartz and the services offered by her company, visit: http://nancyschwartz.com/.